Marketing News

Miley Cyrus Is New Global Face of Maybelline New York

The Grammy-winning songstress who won for Best Pop Solo Performance for her hit song ‘Flowers’ puts her own spin on the brand’s iconic jingle.

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By: Lianna Albrizio

Associate Editor

Credit: Jacob Bixenman, shot at Electric Lady Studios, NYC.

Maybelline New York has welcomed multi-platinum recording artist and international music icon Miley Cyrus as its newest global spokesperson. The songstress, who won the Grammy this past year for Best Pop Solo Performance for her hit song “Flowers,” will reimagine the leading makeup brand’s iconic jingle. “I remember singing the Maybelline jingle as a kid and imagining it was me on the screen,” said Cyrus. Now, it is. To take something so iconic and make it mine—it’s powerful an...

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